Food
The demand for truly healthy foods is increasing and many product development departments of food companies want to respond to this in the best possible way and opt for external advice. I am often hired because of my background, knowledge of the market and my loyal supporters who can be involved.
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"Formally, Ralph is an MSc. in food industry; not a doctor or a dietician, in other words. But precisely his Wageningen background of (bio)chemistry and complexity science ensures his high level of knowledge. This makes Ralph so unique as a lifestyle coach. Nothing woolly or from the ivory tower. Just knowledge, wisdom and an open-mouth. In a turbulent knowledge sea of nonsense, Ralph is an island of knowledge of calm and confidence."
Wouter de Heij
TOP-BV
What do I do for you?
Option 1: I can give advice on the product. Look at the product like a devil's advocate and will try to put salt on all slags. This should not be taken personally but as help to minimise criticism and product damage. I will look at the target audiences, research, packaging of the product and then bring a thorough report. Content from the report + the name Ralph Moorman may not be used in communication (marketing/promotion) but is only to improve the product. The price for the report of 1 product is €500 excluding VAT.
Option 2: As a technologist, on my expertise 'nutritional values', I can brainstorm with you about your product a €250 excluding VAT per hour.
Inspired by Ralph Moorman quality mark
My favourite products are as little processed as possible, do not disturb blood sugar too much, contain few or no unnatural additives, have high nutritional value, are free of gluten, lactose and casein, and organic. It's a good search in the supermarket for products that meet these requirements... Despite their often tempting packaging and pretty labels, most products in the supermarket are best left alone if you care about your weight and health.
Fortunately, the tide is starting to turn (source: Nutrition Centre). This encourages companies to develop foods for health-conscious customers, resulting in more and more healthy alternatives appearing on the shelves. I contribute to this favourable development by helping companies design high-quality food products that meet my strict standards. You will recognise them by the logo 'Inspired by Ralph Moorman'.
"The nutritionist in the Netherlands with its own seal of approval!"
Success story
The bread brand YAM took up the challenge first and developed a type of bread (YAM desem) together with me. My supporters were eagerly awaiting this healthy bread and YAM knew it. From the time of its introduction until now, this bread has taken second place among the best-selling loaves in the YAM range, and in addition to Jumbo, PLUS and COOP supermarkets now sell the bread. After 10 years, this sandwich was withdrawn from the market in 2026 due to the high purchase price of raw materials.
The future lies with its own brand 'Ralph & Jane'. The baking mix (which you can use to make bread as well as pancakes, among other things) is already available and more ultra healthy products will follow (including frozen bread)!
Interested?
Working together to bring new, truly healthy foods to market?
Want to hire me as a sparring partner or developer? Mail me!
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